Football Fan Tickers on TV During 2006 World Cup


Football aficionados can subscribe to e*Message’s mobile news service, SPORT BILD live Fan-Ticker, on QVC, Europe’s largest home-shopping TV station. The service, developed jointly by e*Message and SPORT BILD publisher Axel Springer Verlag, offers more than thirty-five sports channels with constantly updated tickers covering all important matches, as well as news from a variety of fields including politics, business, culture, media and entertainment. Those who subscribe over QVC will also enjoy an additional feature: storm warnings through the weather channel Premium Wetter.

The “SPORT BILD live Fan-Ticker” service, jointly developed by e*Message and Axel Springer Verlag, can be purchased through TV. QVC, Europe’s largest home-shopping station, is offering the sports news service to its four million customers in time for the 2006 football World Cup. The package includes a pager and a low flat rate for the news service comprising more than thirty-five sports channels: football, Formula 1 racing, ice hockey, cycling, handball, basketball—and even a “No Sports” channel with news from many other fields: politics, business, media, culture, cinema, people, and more.

German League and Weather Reports: “QVC Edition” with Special Features

The SPORT BILD live Fan-Ticker service was successfully launched at the beginning of the German Bundesliga’s 2005–2006 season to keep football fans abreast of scores, rankings and major events during the matches. Whether at the office, at the park, or in a restaurant, users are immediately informed when a goal is scored, because the Fan Ticker pager is always online. The reports cover not only the first and second Bundesliga divisions, the Champions League and the UEFA Cup, but also all matches involving German teams, and of course all the World Cup matches. Moreover, eighteen channels operated by first-division football clubs provide their fans with firsthand news. The pager also provides access to the Tour de France channel and the SPORT BILD channel with news and commentary on sports events. QVC customers also enjoy an additional feature: the “Premium Wetter” channel, with weather forecasts for Germany, storm warnings, and special reports for sports, travel, agriculture and business.

Users receive the news on a device with a clear directory structure that displays the information at the click of a button. Unlike SMS information services, the Fan Ticker pager doesn’t require users to subscribe to and pay for each channel separately. Instead, thousands of news messages are available on the pager around the clock at a very low flat rate.

The devices are very easy to operate, with back-lit displays and high-contrast fonts, and are powered by batteries with long stand-by time. Customers in Germany can order the pager by dialling 0800-2911111 (toll-free) or online at QVC presents a thorough introduction to the pager’s functions and assets on television, and the presenter is ready to answer viewers’ questions on the phone. QVC won the 2005 Mail-Order Business Award—which is not surprising given that the company’s name stands for “Quality, Value, and Convenience”.

Second Leading Marketing Channel

“Home-shopping over QVC is e*Message’s second leading marketing channel,” said Michael R. Richter, Cooperation Marketing Manager at e*Message Deutschland GmbH. “We concentrated on direct marketing over advertisements and the Internet when we launched the Fan Ticker pager in early August. But home shopping is capital to us, and we reach new target groups over QVC,” Richter added. During the football World Cup, e*Message also intends to boost sales of the Fan Ticker pager in retail shops.

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