“If pagers are mainly used just as beepers in Europe today, that indicates a lack of imagination.” That was the finding of a 2001 market study by Forrester Research that also stated: “The potential for application in industry, trade and services is infinite.” e*Message’s success story bears out these statements. Paging network operators in Europe, America, Asia and Australia have developed completely new solutions and pioneered new fields of application in recent years. Pagers are not just “beepers” any more, but also weather stations, storm sirens, and electricity rate displays. Some devices are even integrated in parking and traffic guidance systems. As classic pagers, they guide truckers to the right loading dock, call out snowploughs in the winter, and dispatch service technicians to the site of a breakdown. Last but not least, more and more firefighters in Europe are alerted within seconds by fire alarm pagers.
The use of paging as an auxiliary function in a variety of primary systems, currently under development, is becoming increasingly important. A UMTS module in a battery-powered device would require 113 batteries for the same application that a paging module can realize with just one battery. The use of paging modules in commercially available smoke alarms is an example that demonstrates how paging technology makes innovative applications possible. Paging offers other industries a new orientation in the market. For example, by adding forecast features to their products by means of paging, manufacturers of personal weather stations have been able to prevail in Germany and France while others floundered.